Checklist for Interviewing Existing Franchisees

Use this questionnaire when trying to investigate franchise opportunities by interviewing existing franchisees.


Checklist for Interviewing Existing Franchisees

Go through the below checklist when you do your franchisee research:

  1. Are you satisfied with the franchisor?
  2. Is your franchise profitable and have you made the profit you expected to make?
  3. Are your actual costs those stated in the offering circular?
  4. Is the product or service you sell of good quality?
  5. Is delivery of goods from the franchisor adequate?
  6. How long did it take you to break even?
  7. Was the training provided to you by the franchisor adequate?
  8. What is your assessment of the training provided?
  9. Is your franchisor fair and easy to work with?
  10. Does your franchisor listen to your concerns?
  11. Have you had any disputes with your franchisor? What were they and were they settled?
  12. How was your settlement accomplished?
  13. Do you know of any trouble the franchisor has had with other franchisees? If so, what was the nature of the problem?
  14. Do you know of any trouble the franchisor has had with the government or local authorities?
  15. Do you know of any trouble the franchisor has had with competitors?
  16. Are you satisfied with the marketing and promotional assistance the franchisor has provided?
  17. Have the operations manuals provided by the franchisor helped you? What do you think of them?
  18. Are the manuals changed frequently? If so, why?
  19. Other comments you would like to make.

Related: Look at the Complete Picture Before Investing

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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