Celebrate with a Selfie

Marketing tactics on the go.


Celebrate with a Selfie

US brand, Bruster’s Real Ice Cream, celebrated its 25th anniversary with a clever marketing campaign taking advantage of people’s love of selfies.

In the “25 Days of Selfies” contest, fans could grab a free spoonful, cup or cone of their favourite flavour, snap a creative selfie and text it to a competition line.

The selfies were then posted on Bruster’s Facebook page and entered into a random draw with the weekly winner receiving free ice cream for a year.

We all scream for ice cream

“Bruster’s has been putting smiles on faces for 25 years. Through this virtual anniversary party we had great fun seeing the crazy selfies people sent in,” says Bruster’s Michael Branigan.

In 2013, Bruster’s sold

5,7 million litres of ice cream, 3,35 million waffle cones and 107 000 litres of whipped cream at 186 locations throughout the US.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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