US brand, Bruster’s Real Ice Cream, celebrated its 25th anniversary with a clever marketing campaign taking advantage of people’s love of selfies.
In the “25 Days of Selfies” contest, fans could grab a free spoonful, cup or cone of their favourite flavour, snap a creative selfie and text it to a competition line.
The selfies were then posted on Bruster’s Facebook page and entered into a random draw with the weekly winner receiving free ice cream for a year.
We all scream for ice cream
“Bruster’s has been putting smiles on faces for 25 years. Through this virtual anniversary party we had great fun seeing the crazy selfies people sent in,” says Bruster’s Michael Branigan.
In 2013, Bruster’s sold
5,7 million litres of ice cream, 3,35 million waffle cones and 107 000 litres of whipped cream at 186 locations throughout the US.