Of the respondents surveyed, 70% say they want chain restaurants to disclose nutritional content on their menus while 68% said it should be in all restaurants. The same percentage also believes this information is helpful in making healthy ordering decisions and that it has a positive impact on consumer health and nutrition.
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Many chains in the US, including Starbucks and McDonald’s, have already responded by adding nutritional information – ahead of the legal mandate of the Affordable Care Act due next year.
Bob Goldin, executive VP of Technomic and director of the study, believes these results show that consumers are becoming increasingly health conscious and demanding greater transparency from restaurants. “Consumers believe that more readily available information will help them make more informed choices when eating out.
As a consequence, we expect restaurants will face growing pressure for more comprehensive nutritional disclosure,” he says.