Calorie Count Menus Are In

A study conducted by US-based research and consulting firm, Technomic, has revealed that 65% of restaurant consumers want labeling in the restaurant, with the strongest demand being for calorie and salt content.

Calorie Count Menus Are In

Of the respondents surveyed, 70% say they want chain restaurants to disclose nutritional content on their menus while 68% said it should be in all restaurants. The same percentage also believes this information is helpful in making healthy ordering decisions and that it has a positive impact on consumer health and nutrition.

In the know

Many chains in the US, including Starbucks and McDonald’s, have already responded by adding nutritional information – ahead of the legal mandate of the Affordable Care Act due next year.

Bob Goldin, executive VP of Technomic and director of the study, believes these results show that consumers are becoming increasingly health conscious and demanding greater transparency from restaurants. “Consumers believe that more readily available information will help them make more informed choices when eating out.

As a consequence, we expect restaurants will face growing pressure for more comprehensive nutritional disclosure,” he says.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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