Burger King’s Big Merge

Tim Hortons and Burger King merger on the cards.


Burger King’s Big Merge

Fast food giant Burger King has merged with Canadian coffee and doughnut brand Tim Hortons to spur global growth, to the tune of $11 billion. Announced in late August 2014, the new company will be headquartered in Canada and be the third largest quick-service company in the world.

Burger King CEO, Daniel Schwartz says the merger will place focus on creating value by accelerating international expansion for both brands. In the meantime, however, American consumers have complained on social media over the merger, feeling their favourite brands have been taken away from them. But Schwartz stresses that the two brands will remain independent and intact entities.

Burger King

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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