Fast food giant Burger King has merged with Canadian coffee and doughnut brand Tim Hortons to spur global growth, to the tune of $11 billion. Announced in late August 2014, the new company will be headquartered in Canada and be the third largest quick-service company in the world.
Burger King CEO, Daniel Schwartz says the merger will place focus on creating value by accelerating international expansion for both brands. In the meantime, however, American consumers have complained on social media over the merger, feeling their favourite brands have been taken away from them. But Schwartz stresses that the two brands will remain independent and intact entities.