Bouncing Off the Walls

Trampolining just got extreme, and people are flocking.


Bouncing Off the Walls

Trampolines are great fun and exercise for people of all ages. After a few bounces you start getting brave, until you chicken out because you realise there’s just not enough trampoline for you to do that triple flick-flack without ending up as a viral YouTube fail.

But imagine a seemingly endless trampoline that even has angled sides that allow you to bounce off the walls?

Hey! Focus! That’s what you get at Sky Zone Indoor Trampoline Park – a franchise that has over 30 locations in US and Canada. It offers the ultimate in 3D play experience from open jumping, 3D dodgeball, Skyrobics fitness classes, to birthday, group and corporate team building events.

“Our original idea back in 2002 was to start a new professional sport,” says CEO Jeff Platt.

“We soon realised that it would cost tens of millions of dollars, so instead we opened our R&D centre as a trampoline park to the public. No one had done this before and there were no experts we could go to while we patented the trampoline. We had to grow the concept organically and develop our own procedures.”

Pay-to-play entertainment

Sky-Zone-Trampolines_Sky-Zone_Franchise-Interviews-and-Profiles

After testing the first trampoline park, Platt opened a second park near a college, which became profitable within six weeks of opening. But seriously, how profitable can extreme trampolines be when you have to fork out up to $2 million for one?

Do the math: Trampoline sessions, known as ‘Flight Options’, start at $10 for 30 minutes and go up to $25 for 120 minutes and Sky Zone parks host an average of 1 000 visitors per day.

What makes it different from any other trampoline? Besides the size, these trampolines are covered by mats so users can’t injure themselves by falling through the joins. Large courts with angled walls and basketball hoops allow for a variety of hyperactivity, while smaller courts are used for dodgeball without injuring other users.

There are courts surrounded by pits of high density foam so you can practice your superman dives safely, and there are Skyrobics classes for the ultimate fitness experience.

Sky Zone facts

  • The first trampoline court cost Platt $2 million
  • The trampoline arena is 1 600m2
  • The facility hosted 10 000 visitors in the first 6 months
  • Total revenue for the first year was $412 000
  • In 2011 revenue for the company reached $16 million.

Vital Stats

Sky Zone Indoor Trampoline Park

  • Founder:  Jeff Platt
  • Established:  2004
  • Franchised: 2011
  • Footprint:  30
  • Cost: $60 000 franchise fee, $790 000 to $1,85 million (turnkey)
  • Contact:  www.skyzonesports.com
Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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